Digital Marketing

Your marketing must be digital. Anything else is an unmeasurable gamble. Digital marketing is dynamic, data-driven, and measurable. Vecora helps you with strategies, inbound methodology, analytics tools, advertising, and ad platforms to build a complete digital system that increases the likelihood of more leads, conversions, customers, and revenue.

Media Consulting

Marketing is constantly evolving with new technologies and platforms that open up exciting opportunities. Vecora offers tailored media consulting to ensure you make the best use of your marketing budget. We help you select the right channels and strategies to reach your target audience while focusing on efficiency and results.

Strategy

Vecora helps you develop a comprehensive and tailored marketing strategy that includes goals, target audiences, and communication channels. We set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) and use OKRs (Objectives and Key Results) to ensure focus and a targeted effort. We track Key Performance Indicators (KPI) like lead conversion rates, customer satisfaction, ROI (Return on Investment), and ROAS (Return on Ad Spend) to measure success and adjust strategies for maximum impact.

Advertising and Ad Platforms

Vecora specializes in targeted digital advertising, helping you reach the right people with the right message on the right platform. Most people spend hours daily on social media platforms like Instagram, Snapchat, TikTok, YouTube, Facebook, and LinkedIn. Additionally, a large portion of customer journeys begin on Google, with search engines involved in around 90% of consumer purchases. Advertising is about results, and we ensure you connect with your audience where they are. We create everything from single campaigns to comprehensive digital strategies that can be measured and tailored to specific user groups based on demographics like gender, age, occupation, interests, and purchase history.

Lead Generation

A lead is someone who has contacted a business or organization and provided their contact information, often through actions like filling out a form to receive more information, download a document, or request a demo. When a potential customer completes one of these desired actions, it's called a conversion. Conversions allow you to gather information and gain permission to follow up with individuals who have already shown interest in your business. These leads are more likely to be informed and engaged, increasing the chances of converting them into paying customers, members, followers, or whatever goal you've set.

Content

Inbound marketing attracts leads through targeted, valuable, and personalized content. This content marketing strategy draws customers to you, as opposed to outbound methods like cold outreach and broad advertising.

Content is critical at all stages of the marketing funnel. At the awareness stage, engaging content like blog posts and social media grabs attention. During the consideration stage, content such as case studies further engages potential customers. At the conversion stage, valuable content encourages them to take action, like filling out a form to access a document or demo.

Vecora creates content that not only informs but also engages and converts. Our expertise ensures you always have relevant and attractive content that captures and holds the interest of potential customers.

Funnel

An effective digital marketing strategy involves using marketing funnels, which guide potential customers through their digital buying journey. Key elements include landing pages, advertising, and remarketing.

Landing pages are designed to convert visitors with clear calls to action (CTAs), persuasive content, and limited navigation to maintain focus. Ads drive visitors to the landing page, and remarketing shows targeted ads to previous visitors based on their past interactions. This gives them additional opportunities to convert into customers.

Vecora optimizes landing pages with compelling copy, targeted ads, and user-friendly layouts. We combine this with professionally designed ads and strategically placed media buys to maximize results. This strategy ensures potential customers are attracted, engaged, and encouraged to make a purchase while keeping existing customers loyal.

Growth hacking

Growth hacking helps businesses grow quickly and efficiently. Traditional agencies often criticize it as shortcuts or quick fixes, but it's really about a growth-focused mindset and creative problem-solving. It involves thinking outside the box, solving complex problems in functional ways, and getting fast results. There are no magic solutions, but systematic methods and hard work lead to success. A growth hacking approach to marketing involves continuous testing, measuring, and optimizing based on data. Small, frequent campaigns are often more valuable for generating and testing data than large, one-time efforts. With expertise in this field, Vecora is the right agency to guide you through this complex process.

Growth-Driven Design

With growth-driven design, Vecora ensures continuous improvement of your website based on actual user behavior. This guarantees the site is always optimized to deliver the best user experience and increase conversions. Conversion Rate Optimization (CRO) is all about improving the percentage of visitors who complete desired actions. We analyze user data and make changes that enhance conversion rates, turning more visitors into paying customers. By using data and user testing, we continuously improve design and functionality, ensuring your website is always performing at its best.

Google, SEM og SEO

For most people, the customer journey starts with a Google search. Being visible on Google is crucial. In Norway, search engines are involved in about 90% of all consumer purchases, highlighting the importance of being easy to find. Good SEO (Search Engine Optimization) is about producing high-quality, relevant content with a focus on the right keywords. This is essential for generating organic traffic and achieving growth. Additionally, Search Engine Marketing (SEM) is one of the most effective methods to increase visibility. By combining paid search (PPC or pay-per-click) with SEO strategies, Vecora ensures your business appears at the top of search engine results when potential customers search for relevant products or services.

Insights and Analytics

Vecora emphasizes thorough analysis and testing in all digital marketing activities. We measure and analyze key indicators like lead conversion rates, ROI, and ROAS to continually optimize strategies based on actual results. This ensures your investment in digital marketing delivers the highest return. By integrating data from different platforms and channels, we gain a comprehensive understanding of both customer behavior and campaign effectiveness. This allows us to constantly adjust strategies for the best possible outcomes in a dynamic, ever-changing digital landscape.